For health tech companies, establishing credibility is one of the most important building blocks of success. When a company is forming their team, this usually involves recruiting and hiring people who have impressive credentials. When a company is marketing their new product or service, it often means using phrases like “science-based” and “evidence-based.” These phrases convey trustworthiness and expertise — two ingredients that are absolutely essential in order to attract new users.
Not All Scientific Evidence is Created Equal
Not All Scientific Evidence is Created Equal
Not All Scientific Evidence is Created Equal
For health tech companies, establishing credibility is one of the most important building blocks of success. When a company is forming their team, this usually involves recruiting and hiring people who have impressive credentials. When a company is marketing their new product or service, it often means using phrases like “science-based” and “evidence-based.” These phrases convey trustworthiness and expertise — two ingredients that are absolutely essential in order to attract new users.